Earth Day 2022: Slow Fashion vs. Fast Fashion – that makes the difference

Trends chase trends, collection follows collection – new clothes are bought while old clothes are thrown away. The fast pace of today’s fast fashion industry has long since ensured that clothes are hardly given the appreciation they actually deserve. The issue of sustainability is also increasingly being pushed into the background. The Slow Fashion movement is strictly opposed to this development. We would like to use Earth Day on 22 April, with the motto “Your clothes make the man”, as an opportunity to focus on the topic of Slow Fashion.

About Fast Fashion

Fast Fashion has almost always existed, but the year 2013 in particular ensured that the topic found its way into the public discussion. On 24 April 2013, the Rana Plaza textile factory in Bangladesh collapsed. More than 1,000 people lost their lives. The abuses of the fast fashion industry came into focus. The problem: In addition to the classic two collections per year, there are sometimes more than 20 in fast fashion, according to the consumer advice centre in Hamburg. Greenpeace also criticises: “German consumers buy an average of 60 garments per year – but wear them for only half as long as they did 15 years ago”. Furthermore, clothing consumption doubled between 2000 and 2015 and is expected to do so again by 2030. According to, the fashion industry is also responsible for 8% of greenhouse gas emissions.

The problem of Fast Fashion

The motto “faster and faster, more and more” inevitably means that savings have to be made elsewhere. Thus, the environment plays a rather incidental role, as do the welfare and social conditions of the workers. Toxic chemicals used in the manufacture of products not only harm local people, but also the environment by being released into both air and water. Often, such mass production is outsourced to low-wage countries where the monthly wage does not even cover the workers’ basic needs. The Covid 19 pandemic has not improved this situation, on the contrary: due to a lack of orders, many sewing workers have been laid off.

Slow Fashion as a countermovement

In contrast to Fast Fashion, Slow Fashion means conscious and sustainable fashion. People and the environment are brought into a different focus. From environmentally friendly production to the careful selection of raw materials to sustainable and durable processing – Slow Fashion is aware of all these steps. But the garment itself and the consumer behaviour of the individual also play an important role. It’s not always about chasing the latest trend, but about wearing garments for a long time, caring for them, upcycling them or passing them on, for example.

CARL GROSS & Slow Fashion

In terms of sustainability, CARL GROSS is far from perfect! Nevertheless, we strive to move further into a sustainable future with every step we take. Materials are already being used carefully. We pay attention to natural materials that are reusable, recyclable and compostable. The use of chemicals is subject to very strict guidelines. The long life cycle of our products is guaranteed by high-quality workmanship and already now the Linie CONCEPT GREEN line, which is becoming more and more important, is manufactured exclusively in Europe. The latter helps to avoid long transport routes. For our packaging, we rely on proportionally recycled material and are also in a constant optimisation process here. If products are not sold or if they have small defects, they are not destroyed – as is sometimes still the case with other companies – but donated to social institutions or otherwise returned to the cycle. For us, the focus is not only on the product and the environment; people are also an essential and valued pillar of the company. Click here for an overview of all our measures.

Sustainability: Not overnight, but steadily and consciously

Sustainability is definitely not a topic that can or should be implemented overnight. After all, a conscious and long-term goal-oriented change should be the way forward. You are welcome to accompany us in this process; we will keep you informed about our progress on this blog. If you would now also like to know how to avoid fast fashion and shop sustainably, then you can look forward to our upcoming blog post.

Best regards

your CARL GROSS team

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