CARL GROSS dinner with panoramic view

CARL GROSS dinner with panoramic view

On the occasion of the Pitti fashion trade fair in Florence we invited customers to an extraordinary evening in Villa San Michele. There our guests enjoyed an exclusive first look at the new CARL GROSS Black Line collection, staged like an art exhibition in the inner courtyard of the historic monastery complex. The culinary wishes of our guests were also provided for. An exquisite dinner rounded off the evening. 

Location: Villa San Michele

Villa San Michele, an old monastery whose façade is attributed to Michelangelo, is situated on a hilltop above Florence, between green trees and magnificent terraced gardens.
Thanks to a sensational view over the whole of Florence, there are hardly any other places that offer such an incomparable ambience. In short: the perfect location for our customer event.

The Event

In total we invited 50 customers and press representatives from Germany, Austria, Poland, Switzerland and the Netherlands. They were picked up at Florence train station by specially chartered buses branded with CARL GROSS. Together we then went to the extraordinary location.

Arriving at Villa San Michele, Division Head Knut Horsch and Managing Director Ralph Böhm welcomed the guests. After a short presentation of the new CARL GROSS Black Line Spring/Summer 2019 collection, our guests enjoyed an exquisite dinner accompanied by live music on the grand piano.

Afterwards, a relaxed atmosphere with good wine and even better conversations was the perfect way to end the day.

We would like to extend our thanks to all guests who have this evening with us.

Your CARL GROSS Marketing Team

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