Berlin Fashion Week & the fashion trends spring/summer 2020
PANORAMA Berlin is a pioneering meet-up for decision makers from the fashion industry. CARL GROSS presented its Spring/Summer collection 2020 here, at one of Europe’s most important fashion platforms.
CARL GROSS staged an exciting presentation at the three-day PANORAMA Berlin from 2nd – 4th July 2019. In addition to our main line, the focus was also on our premium capsule collection, the CARL GROSS Black Line. It wasn’t only on account of the collections that we scored with specialist dealers and the trade press. The new stylish ambience on our presentation area also made sure that the fair was a great success.
In this post, we’ll discuss what awaited our retail partners at the fashion fair, as well as the most important trends for the coming summer.
Italian ambience with the feel-good factor
As our stand was intended to draw attention to the stylish elegance and high value of the collections, it was very important to find the right lighting solution that would emphasise both the quality of the fabric and the workmanship. Promotional films of both collections and the corporate video were presented on a 60 m² LED screen. In the middle of the stand there was a beautiful bar in a fine shade of beige with illuminated slats. Thanks to the large number of seats available, it was the perfect environment for in-depth discussions about the new trends of Spring/Summer 2020.
The mannequins, which were mounted on blocks of graduating heights, were extremely eye-catching and presented the summer outfit trends perfectly. Thanks to the focus on a single display window, more space and light were created. The window displayed beautiful, lightweight linen-cotton looks, headed by the slogan “Heritage Summer”. So as to better convey the summer message, a high-quality wooden crate was the focal point of the stand.
In collaboration with the Berlin-based company Philosoffee, we provided our clients with refreshing “Kold Brew” coffee inside and outside the trade fair building. Philosoffee uses sustainably cultivated coffee beans that are produced with patience, quality and care – this is perfectly aligned with the brand CARL GROSS, as next summer we will be focusing on quality and natural fabrics in a big way. The catering consisted of high-quality cold Italian snacks and underscored the summery lightness of our collections.
One of the highlights of our stand was a special laser device, which allowed visitors to have their initials engraved on a stylish vintage CARL GROSS leather wallet.
Trends in Business Fashion Spring/Summer 2020
#Fabrics: Inspired by nature
Natural fabrics are the most important feature of the collections and the slogan “light and airy” is in keeping with the summer weather. From linen to cotton and mixed wovens, comfort and summery lightness dominate the linen-cotton casual look. Lightweight jackets, smart waistcoats and chinos are combined with casual, faded-look shirts. Whether you want to add a formal touch with a jacket or just go with a waistcoat and a Panama hat – the choice is yours!
#Fits: Innovative and light
Casual, innovative and dynamic. Figure-hugging yet ergonomic fits that ensure freedom of movement are more popular than ever before. Careful attention to detail makes these items unique. Lightness and an up-to-the-minute look are the top priority.
At CARL GROSS, the comfortable Modern Fit cuts have especially come to the fore. There are four new models, all of which surprise with their attention to detail.
This season, jackets are significantly more casual. Rounded shoulders allow them to fall more softly. Thanks to the partially lined and completely unlined models, which are bound to be the eye-catchers of the season, we are truly ready for summer. Despite a minimum of interior lining, the jackets fit perfectly and are extremely comfortable to wear. Further, all the models are impeccably colour-coordinated.
#Design: Summery and structured
Summery lightness can also be found in the structured looks. Small patterned designs, shepherd’s check, glen check and houndstooth check can be seen in combination with large, eye-catching over-dimensional checks. The man of the world feels good about himself and focuses on value. The quality of the products is defined by neatly sewn-in labels, kissing buttons and superb stitching.
Chinos with relaxed silhouettes and ultra-lightweight outer fabrics go perfectly with the jackets and complete the look.
The shirts are also casual and laid back. Plain Oxford weaves, various new single-colour and multi-colour stripes, checks and floral prints are this season’s designs.
For outdoor wear, modern, lightweight jerseys with contrasting collars and cuffs await you. With their structured surfaces and modern bomber jacket collars they go perfectly with the summery look.
#Colours: Natural shades such as beige, brown and green
Cream and natural shades are making a real comeback and dominate the overall look of the summer collection, with light blue and sandy tones leading the way. Ecru colours such as beige, but also green and brown, are used to contrast vivid oranges and blues.
At CARL GROSS this equates to luscious green rainforests, pure white beaches and turquoise blue seas… This is the unique colour scheme that has inspired the Spring/Summer collection. The colours are so perfectly coordinated that all the product groups can be mixed and matched. Perfect styling, no matter where and when!
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Your CARL GROSS Team